Best Business Advice

With my coaching clients, I am sometimes asked what my best Business Advice is for someone starting a new business.

There are two things that I tell them:

1. Never stop learning. Whether it's marketing, copywriting, ways to interact with potential clients, business strategies, or more areas, never be satisfied with knowing enough. Always be hungry for new ideas. Now, that doesn't mean you need to implement them, because while there are some valuable pieces of information out there, about 80% of it is recycled or useless. Nevertheless, keep learning!

2. Never give up. Most businesses take 3-5 years to really get off the ground and hit their stride. This includes finding their niche and clientele that fits well for that business. The temptation is to walk away from it after 2 years, but stay the course. Unless things are a complete mess, it is best to keep putting your business out there and persevere! Now if your business starts off with a bang, watch out, because swift beginnings can often lead to quick endings if you're not careful and vigilant about adjusting your market and niching.

Have a great day!

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